By SM.17 Nov, 2018
Alyque Padamsee, noted ad guru and theatre personality, died in Mumbai today. He was 90.
Padamsee was best known for his role as Muhammad Ali Jinnah in 1982 historcial drama "Gandhi". As the head of Lintas India, he was credited for building it into one of the top advertising agencies in the country.
Widely called the "Brand Father of Indian advertising", Padamsee was the brain behind several iconic Indian ad campaigns including Lalitaji for Surf, the Liril girl, Cherry Charlie for Cherry Blossom Shoe Polish, Hamara Bajaj, the MRF muscle man among many other memorable ads.
For his contributions to the creative field, he was honored with Padmashri in 2000 and was named "Advertising Man of the Century" by The Advertising Club in Mumbai. He also received the Sangeet Natak Akademi Tagore Ratna in 2012.
Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertising will always be remembered. His contribution to theatre was also noteworthy. My thoughts are with his family and friends in this sad hour: PM @narendramodi
President of India✔@rashtrapatibhvn
Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues #PresidentKovind
Saddened to hear of the passing of advertising doyen #AlyquePadamsee
When he was head of Lintas he’d given me some of my early breaks in advertising photography
Ever grateful for the break and opportunity
Vani Tripathi Tikoo✔@vanityparty
Very sad news #AlyquePadamsee #RIP
“He was a man, take him for all in all, I shall not look upon his like again.”
Hamlet, Act 1 scene 2. We will all miss you @alyquepadamsee RIP ALYQUE !! condolences @RaellsACE @shazahnpadamsee Q, Ranjit.
Oh no no no. A giant amongst men is no more. RIP sir
Deepest condolences and prayers for the family and loved ones of #AlyquePadamsee sir...a true pioneer. May he rest in peace.
Padamsee was born in 1928 into a traditional Khoja Muslim family from Gujarat. He was one of the eight children. In the theatre world, he was known for his theatre productions like Evita, Jesus Christ Superstar and Tuglaq.